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GetYourGames

App for a Video Game Marketplace

Wireframes

User Research

User Personas

User Journey

Information Architecture

MVP

Testing

Foster Families

Foster

Online Platform

Role: UX/UI Designer

Duration: 8 months

The project's goal was to create a safe marketplace for buying and selling video games in Colombia.

As a result, I created a Video Game Marketplace where popular sellers from Colombia can improve their way of selling games.

Problems found

The first thing to consider for this project was to understand the needs of the people who buy video games through different websites or apps.

The Facebook or Linio marketplaces did not offer security to buyers.

New games and releases are not the only source of income; used games are also quite common.

Resellers are located in different cities across the country.

They use various channels to stay informed about the buying and selling of video games.

Design Process

Therefore, I decided to carry out this project in the following stages.

Discover

Desktop Research
Benchmarking
Surveys
Crazy 8

Define

User Personas
Card Sorting
Information Architecture
User Journeys

Prototype

UI Kit
Design system
Medium wireframes
High wireframes
Prototyping

Iterate

Wireframe Testing with Users
Iteration 1
Final Prototype Testing
Iteration 2

1. Discover

After collecting all the possible information, I realized that:

Buyers were complaining in various media about the insecurity when buying with people from any Marketplace

Buyers have trusted sellers.

Trusted sellers have recurring contacts that can turn into new sellers.

Shoppers want a space to quickly learn about news in video games.

Phase Findings

With what has been discovered in this phase, we can focus on:

I can focus the App on a simple Marketplace to navigate.

Identify the needs of sellers in Colombia.

I must identify the needs of buyers in relation to their video game purchasing habits.

I need to analyze the types of products that are currently selling the most.

2. Define

The focus of this phase was to outline the path of the App's objectives:

Users need a secure Marketplace to make purchases.

Sellers need a "showcase" to display their merchandise.

Users need a space that allows them to learn about sales news as soon as possible.

Phase Findings

The efforts of this phase left us with these findings:

Products such as Video Game Collections, Video Game Raffles, Video Game Auctions, and Video Game Releases are purchased.

It is necessary to create a

La plataforma debe apoyar el día a día de los Admins para ser más eficientes.

3. Prototype

Now with the previous information, I focused the App on the following:

Account Creation

Purchase process

News updates

4. Iterate

With the feedback from users, I was able to improve the app with these important comments:

Improvements in the search process.

Improvements in the payment flow.

Improvements in the CTA of the App.

Issues with elements that were not recognized as interactive.

Takeaways

From all this process, we can keep:

The forms created to feed the Database have undergone changes due to the amount of necessary information.

Due to the type of language used by the Admins, the names of some sections had to change.

The solution is expected to reduce operational burden by 30%.

If you want to see part of the progress of this project in action, click on the button.

Test prototype